Sales & Marketing

How Should Security Guard Companies Measure Brand Awareness?

Brand awareness is typically defined as the familiarity your target audience has with your security guard company’s brand. If your prospective clients have no idea that you exits, it will be pretty difficult for them to employ your security guard services. Which is why successful security guard companies ensure not only to focus on increasing their brand awareness but also measuring it. After all, it’s not enough to put in huge efforts and then not know if they are working or not. So, for all the security guard companies out [...]

By |2020-05-27T05:06:15+00:00December 31, 2019|Sales & Marketing|0 Comments

6 Reasons Why Businesses Contract Private Security Companies

Anybody whose business premises have been broken into or vandalized will be the first to tell you to contract private security companies. Everybody wants to work or get their services from a place that they know is safe. Business owners realize the importance of hiring top-notch security personnel to keep their premises, customers, and even employees safe. When a company is looking for a security guard company to hire, thy can either hire from outside (contract private security companies) or from within the firm. Here are six reasons why most [...]

By |2020-05-27T05:14:11+00:00October 15, 2019|Sales & Marketing|11 Comments

Creating Brand Awareness For A Security Guard Company: Top 5 Social Media Platforms To Be On

Social media platforms are becoming the new search engines, where people are constantly looking for information they can rely on. You must have already figured that out, haven’t you? Well, the tough part is to decide which one social media platform your security guard company should rely on to increase your brand awareness. To be honest, why a single social media platform? Why not more than one? Every social media platform is unique and therefore have different things to offer to different kinds of audience. Why not make the most [...]

By |2020-05-27T05:15:10+00:00October 7, 2019|Sales & Marketing|1 Comment

Common Questions Clients Ask Before Hiring Security Service Companies

The process of hiring security guard services can be very sensitive for any organization or individual. As a result, the clients are generally very particular about the things they look for before they can hire security service companies. Guardso guard tour system offers security patrol solutions to such security service companies to help them sell their security guard services with confidence by improving their security guard services. Here are five of the most common questions that clients tend to ask before they can hire a security services company. What Is [...]

By |2020-05-27T05:19:39+00:00September 3, 2019|Sales & Marketing|2 Comments

Customer Acquisition Strategies A Security Services Company Can’t Do Without

Having powerful customer acquisition strategies are vital for any security services company. You’ve come to realize that, haven’t you? After all, without it, it’s not possible to grow a security services company in a meaningful way. But, what’s even tougher than that is figuring out which strategy is most sustainable. Which one will help bring through new customers with minimum efforts &  investment? Isn’t that what you’re wondering? So, let’s take a look at the customer acquisition strategies that’ll help your business grow, unlike anything before. 1. Resend Unopened Email [...]

By |2020-05-27T05:25:59+00:00August 8, 2019|Sales & Marketing|1 Comment

Best B2B Marketing Strategies For Small Security Patrol Companies

Small security patrol companies do not need to break their bank balance to stand out in the security industry. All they need are creative, effective, and affordable ways to market their business and increase brand awareness. If you are a small security patrol company looking for such strategies, we’ve got the best B2B marketing strategies jotted down for you. Implementing these strategies will help you keep up with the competition and stay on top of your game. So, without much ado, let’s get started and take a look at the [...]

By |2020-05-27T05:21:20+00:00July 11, 2019|Sales & Marketing|3 Comments

Marketing Strategies For Private Guard Companies With Best ROI

Are you looking for the best marketing strategies with good ROI to jump start your private guard company? If yes, hold on tight because you are going to discover the best strategies private patrol companies use to thrive. Often due to lack of knowledge and awareness, potential private guard companies have to face numerous problems. Well, not after you’ve gone through this article curated just for you to sell security guard services with confidence. 1. Paid Advertising Google Analytics plays a major role to ensure good ROI in paid advertising [...]

By |2020-05-27T05:31:10+00:00May 31, 2019|Sales & Marketing|3 Comments

Making A Sales Pitch To Private Security Patrol Client? Avoid These Mistakes

The security service industry is very competitive and crowded. Therefore, it is important to sell your services as flawlessly as possible. One little mistake could send your private security patrol client running. These errors are avoidable and will save you a great deal. Therefore, just for you here is a list of mistakes you can avoid and know how to overcome them: 1. Building A Defensive Wall When pitching to a private security patrol client, it is only obvious that they will ask some questions that are intimidating to you. [...]

By |2020-05-27T05:41:59+00:00April 8, 2019|Sales & Marketing|3 Comments

6 Secrets Of Branding Your Security Guard Company

A business is as good as its customer base. But the mere task of retaining the present clients and guiding the new ones to your security business can be an uphill battle for a lot of security guard companies. Among all the possible methods a private security company can employ to create a customer base, the most effective is branding your security guard company. Although it is a long-term process and many private patrol companies may feel dejected in the process, but the effects and benefits are equally long lasting [...]

By |2020-05-27T05:41:05+00:00February 28, 2019|Sales & Marketing|3 Comments

How To Market Your Security Guard Company On A Budget?

Are there not enough people aware of your security guard company yet? Despite providing the most responsive service using the best guard tour system, and the security guards in the industry, the clients still don’t know you? Well, the security guard industry is extremely competitive and cutting through the noise to reach the clients requires well thought out marketing strategies. There are multiple strategies that help you carve a niche for your security guard company within your budgetary constraints. If you are now ready, let’s have a look at the [...]

By |2020-05-27T05:39:18+00:00January 30, 2019|Sales & Marketing|3 Comments

How To Draw New Customers & Keep The Sales Momentum Going This Holiday Season

The holidays are the best time of the year. It offers the greatest opportunity to all security companies to understand what their clients & prospects like & how they buy. This knowledge can smartly be used to stand out from the rest and to draw in clients towards your unique security services. Thus, it makes it one of the best ways to turn a sale into a relationship and to foster loyalty. The only question unanswered is, how do you do that? How do you keep the momentum going this [...]

By |2021-04-22T07:37:02+00:00December 20, 2018|Sales & Marketing|2 Comments

How To Sell Your Security Guard Services With Confidence?

Confidence is the key to successfully selling security guard services, and there is no denying this fact. If you yourself don’t believe in what you’re selling, nobody else will. Which is why this is the very first rule every company selling security guard services needs to believe in sincerely. Marketing may come to your rescue, allowing you to have a conversation with prospective clients. Data from a security guard software can also help you close more deals as it reaffirms your clients of the value of the service you deliver. [...]

By |2020-06-24T08:26:31+00:00November 27, 2018|Sales & Marketing|3 Comments
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