Sales & Marketing

10 Traits Of Poor Customer Service Security Guard Companies Must Stear Clear Of

Customer service is often the most overlooked part of a lot of security guard companies. However, it is crucial for gaining and retaining valuable clients. With one negative experience, you may lose not only your potential client but also an existing one. The good news is that in order to improve your customer service, you don’t have to completely redo your business model. When it comes to good customer service traits, professional security guard companies identify them. They don’t just stop there. To further add value to their security guard [...]

By |2022-10-02T19:27:23+00:00September 30, 2022|Latest Articles, Sales & Marketing|0 Comments

Customer Service Skills Every Security Guard Company Needs To Thrive – Part 1

Customer service is the cornerstone of every customer experience. However, providing flawless service is not an easy task. No matter what you do, you are going to have to battlefront new customers. Which is why being able to deliver and exceed customer expectations can take a back seat in the fast-moving world of sales and marketing. But, hey! Not on our watch. It is possible to turn things around for your dedicated security guard company. Here’s how: Know Your Services Comprehensive knowledge about the service that your security guard company [...]

By |2022-09-22T04:52:36+00:00August 5, 2022|Latest Articles, Sales & Marketing|1 Comment

Customer Acquisition Strategies Your Security Services Company Must Implement Today

Having powerful customer acquisition strategies is vital for any security services company. You’ve come to realize that, haven’t you? Without it, it’s not possible to grow a security services company in a meaningful way. But, what’s even tougher than that is figuring out which strategy is most sustainable. Which one will help bring through new customers with minimum effort and investment? Let’s take a look at the following customer acquisition strategies to figure that out and grow your business unlike anything before. Resend Unopened Email Campaigns With A Twist Email [...]

By |2022-09-22T04:55:30+00:00July 28, 2022|Latest Articles, Sales & Marketing|1 Comment

How To Convert Your Security Service Customers Into Brand Advocates?

The security guard industry is saturated, and competition is at an all-time high. So, what are you doing to build long-term relationships with your existing security services customers? To gain their trust, to provide a unique value that encourages them to turn into your brand advocate and help attract new customers? Here are the top 5 strategies you need to start implementing today to achieve your goals seamlessly. Focus On Customer Service Focus on delivering exceptionally personalized customer service. The reason being delivering adequate customer service nowadays is not enough.  [...]

By |2022-03-09T07:08:21+00:00March 4, 2022|Latest Articles, Sales & Marketing|0 Comments

How Bad Reviews Can Help You To Improve Your Private Patrol Business?

No private patrol business wants a bad review or a negative comment on their website or social media channel for something they have worked so hard to achieve. But there is no way around it. Even the most well-known businesses get them from time to time. That’s simply because it is not possible to create a product or service that meets the needs of every single customer that comes your way. If your private patrol business is experiencing a ton of negative reviews, the good news is that there is [...]

By |2022-02-21T06:28:58+00:00January 14, 2022|Best Articles, Latest Articles, Sales & Marketing|0 Comments

Customer Life Cycle: Quick Guide For A Private Patrol Company

The ultimate goal of every private patrol company is to move prospects through the sales funnel and convert them into new customers. But wait, it doesn’t end there. The private patrol company must take further actions to convert the existing customers into loyal brand advocates. In order to do that, you’ll need data about the entire lifecycle of your customer base.  However, before moving on to the step of data collection, you need to understand the five different stages in the customer life cycle and why it’s critical. The infographic [...]

By |2021-12-29T20:42:36+00:00December 31, 2021|Latest Articles, Sales & Marketing|0 Comments

10 Ways For Security Guard Companies To Identify Customer Needs

For any business to survive, it needs customers. They are the foundation of any business's success. To retain them and gain more clients over time requires identifying and meeting their needs. Despite this indisputable fact, some security guard companies try to manage without paying much attention to it. Because they are so focused on their own ideas and assumptions rather than what their customers need, they don’t last very long. To ensure you don’t make the same mistake, just for you, we’ve jotted down a few ways to identify customer [...]

By |2021-11-25T05:45:31+00:00November 20, 2021|Latest Articles, Sales & Marketing|0 Comments

4 Tactics Small Security Guard Companies Use To Build Customer Loyalty

Working hard to grow your customer base, there’s nothing wrong with it. However, it is also crucial to remember the value behind customer retention and brand loyalty. The reason being it is one of the most difficult things to attain. Security guard companies often go above and beyond to treat their best the best. If you are looking for more powerful ways to create and keep up customer loyalty, consider implementing a few of these strategies. Solve Their Biggest Problems In order to solve the customer’s biggest problem, which is [...]

By |2020-10-27T08:47:52+00:00October 25, 2020|Latest Articles, Sales & Marketing|0 Comments

5 Mistakes To Avoid When Making A Sales Pitch To A Private Security Patrol Client

The security guard services industry is very competitive and crowded. Therefore, it is crucial you sell your security guard services as flawlessly as possible. One little mistake could send your private security patrol client running. However, these errors are avoidable and a security patrol system as that of Guardso will enable you to do that and save you a great deal. So here is a list of mistakes you can avoid and how to overcome them when making a sales pitch to your private security patrol client: Building A Defensive [...]

By |2020-09-28T03:54:02+00:00September 26, 2020|Best Articles, Latest Articles, Sales & Marketing|0 Comments

Why Isn’t Your Security Guard Company Getting Leads From Your Website? – Part 2

Optimizing the website of your security guard company to generate leads is no big deal. What is, is figuring out the problem why the website that has been up for a while isn’t generating leads in the first place. There could be several reasons - an outdated website, missing landing pages, no call to action, and so many more. If you're trying to figure out what those reasons are, here’s everything you need to know. Let’s dig deeper. Poor & Insufficient Content Truth be told, you’ll have only a few [...]

By |2020-07-24T11:47:06+00:00July 24, 2020|Latest Articles, Sales & Marketing|0 Comments

Why Isn’t Your Security Guard Company Getting Leads From Your Website? – Part 1

So the website of your security guard company has been up for a while, but it doesn’t seem to be bringing in the leads you want. Especially when you have amazing security guard services to offer that are better than your competitors at a fair price. So what is the problem? To be honest, there could be several factors as a website is judged on a number of criteria. But don’t you worry, we’ve got it all covered for you. But, before we dig any deeper into this matter, let’s [...]

By |2020-07-24T11:32:45+00:00May 23, 2020|Latest Articles, Sales & Marketing|0 Comments

How To Enhance The Reputation Of Your Security Guard Company?

Irrespective of the size or scale of your security guard company, a good reputation is vital. The reason being, it isn’t just made of one aspect of your business but all of them. Therefore, it affects and influences not only one but all of them as it's all interconnected. If you are wondering where do you begin to enhance the reputation of your security guard company, we have just the tips you & your company needs. Deliver On Your Promises Made To Clients As a security guard company, you must [...]

By |2020-09-21T10:43:38+00:00February 26, 2020|Sales & Marketing|0 Comments
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