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Customer Life Cycle: Quick Guide For A Private Patrol Company

The ultimate goal of every private patrol company is to move prospects through the sales funnel and convert them into new customers. But wait, it doesn’t end there. The private patrol company must take further actions to convert the existing customers into loyal brand advocates. In order to do that, you’ll need data about the entire lifecycle of your customer base. However, before moving on to the step of data collection, you need to understand the five different stages in the customer life cycle and why it’s critical. The infographic [...]

By GuardsPro|2021-12-29T20:42:36+00:00December 31, 2021|Latest Articles, Sales & Marketing|

10 Ways For Security Guard Companies To Identify Customer Needs

For any business to survive, it needs customers. They are the foundation of any business's success. To retain them and gain more clients over time requires identifying and meeting their needs. Despite this indisputable fact, some security guard companies try to manage without paying much attention to it. Because they are so focused on their own ideas and assumptions rather than what their customers need, they don’t last very long. To ensure you don’t make the same mistake, just for you, we’ve jotted down a few ways to identify customer [...]

By GuardsPro|2021-11-25T05:45:31+00:00November 20, 2021|Latest Articles, Sales & Marketing|

4 Tactics Small Security Guard Companies Use To Build Customer Loyalty

Working hard to grow your customer base, there’s nothing wrong with it. However, it is also crucial to remember the value behind customer retention and brand loyalty. The reason being it is one of the most difficult things to attain. Security guard companies often go above and beyond to treat their best the best. If you are looking for more powerful ways to create and keep up customer loyalty, consider implementing a few of these strategies. Solve Their Biggest Problems In order to solve the customer’s biggest problem, which is [...]

By GuardsPro|2020-10-27T08:47:52+00:00October 25, 2020|Latest Articles, Sales & Marketing|

5 Mistakes To Avoid When Making A Sales Pitch To A Private Security Patrol Client

The security guard services industry is very competitive and crowded. Therefore, it is crucial you sell your security guard services as flawlessly as possible. One little mistake could send your private security patrol client running. However, these errors are avoidable and a security patrol system as that of Guardso will enable you to do that and save you a great deal. So here is a list of mistakes you can avoid and how to overcome them when making a sales pitch to your private security patrol client: Building A Defensive [...]

By GuardsPro|2020-09-28T03:54:02+00:00September 26, 2020|Best Articles, Latest Articles, Sales & Marketing|

Why Isn’t Your Security Guard Company Getting Leads From Your Website? – Part 2

Optimizing the website of your security guard company to generate leads is no big deal. What is, is figuring out the problem why the website that has been up for a while isn’t generating leads in the first place. There could be several reasons - an outdated website, missing landing pages, no call to action, and so many more. If you're trying to figure out what those reasons are, here’s everything you need to know. Let’s dig deeper. Poor & Insufficient Content Truth be told, you’ll have only a few [...]

By GuardsPro|2020-07-24T11:47:06+00:00July 24, 2020|Latest Articles, Sales & Marketing|

Why Isn’t Your Security Guard Company Getting Leads From Your Website? – Part 1

So the website of your security guard company has been up for a while, but it doesn’t seem to be bringing in the leads you want. Especially when you have amazing security guard services to offer that are better than your competitors at a fair price. So what is the problem? To be honest, there could be several factors as a website is judged on a number of criteria. But don’t you worry, we’ve got it all covered for you. But, before we dig any deeper into this matter, let’s [...]

By GuardsPro|2020-07-24T11:32:45+00:00May 23, 2020|Latest Articles, Sales & Marketing|

How To Enhance The Reputation Of Your Security Guard Company?

Irrespective of the size or scale of your security guard company, a good reputation is vital. The reason being, it isn’t just made of one aspect of your business but all of them. Therefore, it affects and influences not only one but all of them as it's all interconnected. If you are wondering where do you begin to enhance the reputation of your security guard company, we have just the tips you & your company needs. Deliver On Your Promises Made To Clients As a security guard company, you must [...]

By GuardsPro|2020-09-21T10:43:38+00:00February 26, 2020|Sales & Marketing|

How Should Security Guard Companies Measure Brand Awareness?

Brand awareness is typically defined as the familiarity your target audience has with your security guard company’s brand. If your prospective clients have no idea that you exits, it will be pretty difficult for them to employ your security guard services. Which is why successful security guard companies ensure not only to focus on increasing their brand awareness but also measuring it. After all, it’s not enough to put in huge efforts and then not know if they are working or not. So, for all the security guard companies out [...]

By GuardsPro|2020-05-27T05:06:15+00:00December 31, 2019|Sales & Marketing|

6 Reasons Why Businesses Contract Private Security Companies

Anybody whose business premises have been broken into or vandalized will be the first to tell you to contract private security companies. Everybody wants to work or get their services from a place that they know is safe. Business owners realize the importance of hiring top-notch security personnel to keep their premises, customers, and even employees safe. When a company is looking for a security guard company to hire, thy can either hire from outside (contract private security companies) or from within the firm. Here are six reasons why most [...]

By GuardsPro|2020-05-27T05:14:11+00:00October 15, 2019|Sales & Marketing|

Creating Brand Awareness For A Security Guard Company: Top 5 Social Media Platforms To Be On

Social media platforms are becoming the new search engines, where people are constantly looking for information they can rely on. You must have already figured that out, haven’t you? Well, the tough part is to decide which one social media platform your security guard company should rely on to increase your brand awareness. To be honest, why a single social media platform? Why not more than one? Every social media platform is unique and therefore have different things to offer to different kinds of audience. Why not make the most [...]

By GuardsPro|2020-05-27T05:15:10+00:00October 7, 2019|Sales & Marketing|

Common Questions Clients Ask Before Hiring Security Service Companies

The process of hiring security guard services can be very sensitive for any organization or individual. As a result, the clients are generally very particular about the things they look for before they can hire security service companies. Guardso guard tour system offers security patrol solutions to such security service companies to help them sell their security guard services with confidence by improving their security guard services. Here are five of the most common questions that clients tend to ask before they can hire a security services company. What Is [...]

By GuardsPro|2020-05-27T05:19:39+00:00September 3, 2019|Sales & Marketing|

Customer Acquisition Strategies A Security Services Company Can’t Do Without

Having powerful customer acquisition strategies are vital for any security services company. You’ve come to realize that, haven’t you? After all, without it, it’s not possible to grow a security services company in a meaningful way. But, what’s even tougher than that is figuring out which strategy is most sustainable. Which one will help bring through new customers with minimum efforts & investment? Isn’t that what you’re wondering? So, let’s take a look at the customer acquisition strategies that’ll help your business grow, unlike anything before. 1. Resend Unopened Email [...]

By GuardsPro|2020-05-27T05:25:59+00:00August 8, 2019|Sales & Marketing|