Every customer is crucial for a security guard company with the aim to grow, expand, and reach a more comprehensive audience every day. What’s more important than that, than acquiring new security guard customers is to have them come back for more security guard services. The customers you already have are the most profitable, and they are worth all your time and effort to keep them around.
However, the catch here is that most security guard companies often confuse those repeating security guard customers with the loyal ones. We sure do love them all, but there’s a huge difference between the two. So, before you get ahead of yourself, let us explain how?
Understanding The Difference Between The Two:
Let’s take the example of a security guard company, that you own hypothetically. For your security guard customers to return to you, there might be numerous reasons.
Maybe they love your customized security guard services, or your security guards are highly trained and experienced. Maybe they love that you utilize the latest security guard management platform to manage your security guard operations. Perhaps they love that you offer industry-specific security guard services.
There are so many reasons that your customer could be emotionally invested in your security guard company.
But, there’s also a probability that the same security guard customers come back to you because of your location or competitive prices. If that’s the case, the moment another security guard company opens somewhere close by, your customers might go there if it’s more convenient.
Similar is the case with the price. If low prices have been driving them to come back to you for security guard services, as soon as your competition offers a lower price, you will lose your security guard customers.
Now, even if they were repeating customers, were they loyal? Yes, they were, but to the location or price, not your security guard company.
Moral Of The Story:
It’s crucial to recognize the difference between repeat and loyal security guard customers. To ensure that, you must be aware of the reasons behind what exactly brings them back to your security guard company.
However, if there’s something else than an emotional connection that drives loyalty to your security guard business, take steps to work on it, and convert that repeat customer into a loyal one. Once they start coming back, give them more reason to keep away from your competition.