Are you looking for the best marketing strategies with good ROI to jump start your private guard company? If yes, hold on tight because you are going to discover the best strategies private patrol companies use to thrive.
Often due to lack of knowledge and awareness, potential private guard companies have to face numerous problems. Well, not after you’ve gone through this article curated just for you to sell security guard services with confidence.
1. Paid Advertising
Google Analytics plays a major role to ensure good ROI in paid advertising for private guard companies. Based on your private patrol services and the desired client flow, it will allow you to research keywords, select the ones most relevant to your business & requirements while determining the amount you will be willing to pay for each click depending on the budget. Integrating the AdWords account with Google Analytics will further provide detailed insight that will help you reach your goals.
2. Email Marketing
Email marketing can be complex, but to be honest, it is one of the most effective direct response strategies out there for private guard companies. Depending on your requirements, the emails can be curated for acquisition, engagement, & even retention. All you need to do is personalize them as much possible for your clients and ensure the format is easy to read & scan. To do that, keep it short then whether you’re talking about your private patrol services or of guard tour client portal with numerous benefits. Just don’t forget to include a catchy subject line for a greater impact.
3. Affiliate Marketing
For startup private guard companies, affiliate marketing is a great way to get started. This strategy will help you increase the sale of your private patrol services by allowing others targeting the same audience – to earn a commission by recommending your services to others. Hence, the idea of this strategy is completely based on revenue sharing. It may seem you’ll earn less money per sale, but on the contrary, you’ll be reaching potential customers that you probably wouldn’t be able to reach on your own.
4. Social Media Marketing
Social media marketing over the years has proved its worth and have rightfully earned its place in the list of marketing strategies with good ROI. So, if you are looking for an effective channel for promoting your private patrol services to a broader range of audiences who might be unreachable by other means, this is the one for you.
Begin with picking the right platform that will benefit your private guard company. Next, focus on relationships instead of sales by interacting with your followers enthusiastically. This is the place they’ll come to get you to know so also do ensure transparency & make them aware of how guard tour client portal will do just that after hiring you.
5. Search Engine Optimization
Search engine optimization is one of the most powerful marketing strategies that no digital marketer or business owner of private guard companies can afford not to use. Reason being it’s all about optimizing the website to increase organic search ranking and your overall online visibility. Apart from that, it will be helpful in improving your brand awareness while establishing your private guard company’s brand authority. Analytics further offer a great wealth of information from basic metric to complex ones.
6. Mobile Marketing
Today the majority of your customers own a mobile phone powerful enough of doing almost everything. Which is why it has become more important than ever for private guard companies to ensure that not only are their websites optimized for mobile to succeed in the modern market but also advertisements to target specific mobile devices are created. The way your customers are consuming digital content has changed from desktop-based to mobile-based. You need to include this strategy today, no matter what.
7. Content Marketing
Traditional ways to market products and services are becoming less and less effective. If that’s what you believe, well, think about it again. Content marketing has been around far longer than the internet. There’s no way that you can go wrong with it. The only thing you need to worry about is the way you pitch your private patrol services. How engagingly relevant & useful content you provide to your prospects & customers to help them resolve their issues. So, outline your key business and customers needs to succeed.
Which marketing strategy do you believe will work best for your private guard company? Comment below to let us know.
Cameron, it’s such a well-written article! You have given some really cool ideas to grow small businesses through digital and traditional marketing. As a new business owner, I’m going to give these powerful strategies a try. Thank you again.
Another fantastic article, Cameron. Thank you for helping us grow.
Undeniably, the right tools and strategies in place have the capability to tackle even the toughest of problems efficiently.