Small security patrol companies do not need to break their bank balance to stand out in the security industry. All they need are creative, effective, and affordable ways to market their business and increase brand awareness. If you are a small security patrol company looking for such strategies, we’ve got the best B2B marketing strategies jotted down for you.
Implementing these strategies will help you keep up with the competition and stay on top of your game. So, without much ado, let’s get started and take a look at the list of the best B2B marketing strategies for small security patrol companies.
1. Build A Niche Driven Strategy
Large security guard companies do not target a broad range of potential customers. They define & focus on a targeted market segment that is most likely to connect with their business. Niche driven strategies will exactly help you do that & kick-start a sustainable, successful, and scalable security patrol business.
For that, you will need to understand your strengths. You will need to understand who your customers are and how using your resources, such as a guard tour system you can serve them better. This will help you redirect your efforts towards reaching a wider audience and growing your business.
2. Run Ads On Google Adwords
If you’ve got a little budget to spend on marketing your security patrol company, we’ll suggest Google AdWords. There are various other platforms to display ads, but there’s none like Google AdWords. It can bring you in front of numerous potential customers, even on a tight budget. You can target your message to prospects in a particular area or with a particular behavior.
In fact, it allows retargeting prospects who have already visited your website but didn’t buy your security patrol services. Google Analytics further gives vast insight into how well the campaigns are performing. If it’s done right, this approach can prove to be extremely beneficial to you and your security patrol business.
3. Invest In Creating Visual Content
Blog posts are the building blocks of content marketing strategy. Which is why having them on your website is highly recommended. But, since content keeps constantly evolving, visual content marketing is becoming the new norm. It’s becoming the new digital marketing trend, that security patrol companies can’t afford to ignore.
To make the most out of it:
- Use the psychology of colors to your advantage.
- Don’t stick to basic shapes be creative.
- Use color contracts for maximum impact.
- Align image choice with your security patrol services.
- Combine image & text for stronger content.
- Establish a visual identity on most used channels.
4. Socialize Often On Social Media
Marketing using social media is no longer a complicated task. But getting social on social media, well, that isn’t as easy as it looks or sounds. There’s a lot more to this strategy than simply posting to Facebook & Twitter about your security patrol services or the guard tour system used to provide them. In order to execute it seamlessly, security patrol companies need to listen to their customers online & respond appropriately.
Apart from that, this method can be used to:
- Get your information in front of your prospects & customers.
- Track publish perception of your brand.
- Perform customer research.
- Conduct competitive research and more.
It will help you develop a strategy that’ll give you: influence, a strong network, & lots of leads & sales. Isn’t that what you need?
5. Start A Referral Program
Even small established security patrol companies have a widespread network of existing customers. Correct, isn’t it? If you’re one among them, then you’re in luck because you can make the most of that with this B2B marketing strategy. All you need to do is encourage your happy customers to spread the word about your brand. When that converts into a completed sale, reward them. This could be in the form of a discount, a complimentary security service, or something that shows your appreciation to motivate them.
In this process of acquiring new customers never forget to up-sell your security patrol services. Making sure they realize that an array of options are available to them will keep them coming back for more.
6. Out-Of-The-Box Cold Emailing
Cold emailing isn’t an easy marketing approach. What makes it harder is not having enough time to make your first and the last impression. Yet, it can become a crucial part of your marketing funnel to generate leads. How? Well, by helping you reach your prospects and promoting your content, security patrol services, offers, etc. effortlessly.
The only thing security patrol companies need to figure out is their ideal customer & the message that will help them covert. We suggest you keep it short, informative, & visually appealing. It’s one of the secrets of branding security guard companies everyone should be aware of.
7. Incorporate Guerilla Marketing
Guerilla marketing is one of the most unconventional forms of inbound marketing that yields maximum results. Reason being, it is designed to raise brand awarded among a large audience, without interrupting them. Which is why it is not the easiest concept to explain.
However, its techniques mostly play on the element of surprise. Despite that, they are usually pretty easy to implement & highly cost-effective. For instance, creating temporary graffiti, posters, sidewalk chalk, etc. are the best examples.
Small security patrol companies can do wonders with these marketing strategies if implemented correctly. All you need to be willing to give them a try to see how they can make a difference and help your company grow.