guard services

Many private security company owners believe social media is a waste of time. When you look at how most security firms use it, they are largely right. Posting generic stock photos of padlocks or sharing copy-pasted home safety tips will never convince a commercial property manager or HOA board to sign a patrol contract. However, running a security business in today's market comes with two massive operational hurdles: winning high-value commercial accounts and recruiting reliable, licensed officers to cover open shifts. When executed strategically, social media directly solves both problems. [...]