customer insights

Understanding the needs and preferences of your customers is crucial for the success of any business, especially in the security guard industry. Yet, many security guard company owners often overlook the importance of conducting a robust customer discovery process. In this blog, we'll delve into what customer discovery is, why it's essential for security guard companies, and how to effectively implement it to drive success. Why Customer Discovery Matters To start, let's address why customer discovery is vital for security guard companies. While many business owners may have extensive experience [...]